MKT 3377 Marketing/Buyer Behavior

An overall view of the basic perspectives of consumer behavior, this course uses an interdisciplinary approach that integrates the fields of economics, psychology, sociology and anthropology as they relate to marketing and buyer behavior. Students will be familiarized with the basic concepts and issues in consumer behavior; provided an awareness of how consumer behavior concepts are used in marketing practice;; and given the opportunity to think creatively and critically about marketing practices.